By robin
04 Apr 2023

A Quick and Simple way to Brand your Retail Packaging

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Retail packaging label ideas to help you quickly and economically customize your branded packaging

The importance of Branding

As a packaging agency, we're no stranger to the importance of branding. Logos and colours are often the first and most memorable aspects of a design we notice when we receive enquiries.

As a supplier to a wide range of business types and sizes, we're also aware that a budget won't always allow for fancy prints and finishes.

Enter the humble packaging label!

Stickers and labels are a great way to enhance standard "off the shelf" retail packaging. They can also add a low-budget branding solution to a range of boxes to streamline them as a collection.

Corrugated Packaging Design Ideas recycled packaging labelling

Tips for adding stickers to your packaging

Contrasting Colours: Really want to make your sticker stand out? Think about contrasting your sticker colour to the box colour. Or, choose a box colour that will compliment your logo colours.

Sticker Material: Not sure what material to use for your sticker? We suggest starting with it's end-use. For example, if your box is to be posted through a mail box, it may need a strong adhesive and coated surface to survive courier handling.

Sticker Design: Another aspect to think of is how the design of the sticker will compliment the use of the box. For example, if your boxes are to be packed and sent by hand in small quantities, you may want to leave space for a hand-written address or note.

Sticker Placement: Where you choose to put your sticker on the box will also have an impact on the unboxing experience for its end user. How the box will be opened and where you want the eye to focus when it's in-hand, are both key indicators of the best placement for your sticker.